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67 percent favor modular buildings at WHE
By SEÁN O’DONOGHUE
HAMLIN – A comprehensive survey of parents, guardians, grandparents, community members, educators and businesses has found that two in every three would prefer modular buildings as a solution for West Hamlin Elementary’s overcrowding.
The survey was presented to the Lincoln County Board of Education at the Tuesday, September 20, 2011 regular session in Hamlin. A delegation from West Hamlin Elementary (WHE) was present for the meeting.
The matter of overcrowding was first brought before the board during the August 16 regular session in Hamlin. At that time, Lincoln County Superintendent of Schools Patricia Lucas described four possible solutions to the overcrowding problem at West Hamlin Elementary.
•A redistricting of the attendance area.
The survey presented to the board last week included a summary report and all 534 completed questionnaires. In all, 650 forms had been issued. The survey therefore had an 82 percent participation rate. The breakdown of those taking part was as follows:
According to the survey, 67 percent (361) of respondents would prefer portable units. The 361 who expressed that preference included 175 parents, 54 community members, 51 grandparents, 34 business owners, 27 educators and 20 guardians.
One in five of the respondents (20 percent, or 106 people) said they were in favor of moving the fifth graders to Guyan Valley Middle School. The 106 included 78 parents, 13 grandparents, 12 educators, two guardians and one community member.
Just nine percent (46) of those taking part opted for moving the prekindergarten classes to another facility and then returning the students to WHE for kindergarten.
Finally, four percent (21) of respondents were in favor of redistricting the attendance areas.
Modular building expert discusses the innovative new building technique on the ModSpace blog
BERWYN, Pa., Oct 13, 2011 (BUSINESS WIRE) — In a new blog post from ModSpace, Vice President of Construction Services and Architect Sam Tikriti introduces the company’s new floorless approach to prefabricated construction that puts modular on the same level, literally, as traditional building methods.
“Custom modular construction has come a long way with regard to design, engineering and applications,” says Tikriti. “Floorless modular building illustrates the capabilities of modular to deliver the same or better quality as traditional construction in significantly less time.”
Floorless modular installations are ideal for architects and clients looking for low-site-impact, quickly-delivered and cost-effective building solutions. With floorless installations, a grade-level slab of concrete is poured at the site prior to the delivery of the modules. At the same time, the modular structures are built in a factory. Finally, the completed modules are delivered and lowered onto the concrete floor and permanently secured.
Read more about this new building technique on the ModSpace blog, where ModSpace’s experts provide readers with the unique insights and commentary on today’s construction environment and trends.
Also on the ModSpace blog:
— 30 Days to Completion: A time lapse video shows a modular construction project built from start to finish in just one month.
— The Economics of Modular: Time is money, modular is faster. Learn how.
Visit blog.ModSpace.com today to subscribe and receive new industry insights in your e-mail.
Modular Space Corporation (ModSpace), based in Berwyn, Pa., is a leading provider of modular buildings, portable storage and services for temporary or permanent space needs. Building on more than 40 years of experience, ModSpace serves a diverse set of customers and markets–including commercial, construction, education, government, healthcare, industrial/energy and special events–through an extensive nationwide branch network throughout the United States and Canada.
Press contact: Gregory FCA Leigh Sperun Senior Account Executive 610-228-2108 Leigh@GregoryFCA.com or Company contact: ModSpace Jeff Dusing Creative Communications Manager 610-232-0836 Mobile: 484-356-4051 Jeff.Dusing@ModSpace.com To view a complete version of this article click here
Qualified Remodeler is a magazine that provides information to contractors and remodelers in the construction business. The company’s magazines are full of helpful hints, product spotlights, best practices and much more. Today, Prevost Construction is sharing helpful tips we received from Qualified Remodeler on how to advertise and get the most out of your business using the Internet.
Online marketing can pay off for remodelers who devote the proper time and effort
The 1-800-Hansons Web site was bringing in some work for the remodeling company, but it was boring and didn’t compel local homeowners to buy. It wasn’t until after meeting with an interactive design company, Ohm Creative Group, that things turned around, making the site a powerhouse in its market. By following the right steps, any remodeling company can use digital marketing successfully, increasing its leads and closing more sales.
According to research conducted by BetterContractorThanYou.com, 83 percent of homeowners are shopping for remodelers on the Internet. Of those, 33 percent say that most sites they visit are poor and don’t provide enough information. Another 64 percent were happy with the sites but said there was little compelling content to keep them on the site. The bottom line is that only 3 percent of remodeling sites are marketing themselves effectively.
“Homeowners watch videos and look at images online to help them choose the right remodeler,” explains Jay Spallina, vice president of BetterContractorThanYou.com. “They also look up specific information on products and services. If a site offers these things, potential clients have been known to spend 30 minutes or more going through these materials. Show what makes you different or special and you’ll start closing more deals.”
Like Hansons, many remodeling companies have Web sites, but that’s not enough. It’s important to take the appropriate steps to ensure effective online marketing. That online marketing then needs to be reinforced throughout a company’s entire marketing repertoire.
Step 1: Check out the competition. One of the first steps in beginning a digital marketing effort is to see what the competition is doing. Look at the content they provide to potential clients. Think of ways to differentiate what is being offered in order to stand out. Conduct Internet searches for the local market and product categories in the market. Find out which companies appear on the first page of the search. This information will come in handy later when choosing search words to purchase and to increase search engine optimization (SEO).
Step 2: Launch a Web site. Now that it is clear who the online competition is, it’s time to put together a Web site, but just slapping up a company name with a phone number and calling it a day isn’t nearly enough. It’s important to provide great content for homeowners and make sure the content is easy for them to understand. Don’t use jargon. The site also must be easy to navigate. If potential customers can’t find the information they’re looking for, they’ll move on to someone else.
“One of the first mistakes remodelers make is that although they have a Web site, they don’t know what it does for them,” says Russell. “If you don’t know what to do with it, and you aren’t providing compelling information on it, it’s probably not doing much.”
The company Web site should also act as a resource for the community. If the site talks about relevant current housing topics, gives detailed information on products, and avoids generalities, homeowners will return again and again, recommending it to friends. With a unique offering and message, visitors’ interest will be piqued, and they will be more likely to hire the company that appears to be at the top of its game.
Step 3: Don’t be afraid to ask for help. Hiring the friend of a friend or a relative who has taken up Web design as a hobby is probably the wrong course of action. Realize that it may be necessary to hire a Web designer to create something that is modern and current. It’s important to avoid having a new site that already looks old and drab the day it is launched.
“People use too many template-driven landing pages and Web sites,” says Jesse Cory, CEO of Ohm Creative Group. “They look cheap and cheap doesn’t sell. Consumers think their homes will look just as cheap when the job is done.”
Step 4: Don’t set it up and leave it. Assign someone to take responsibility for the site and make sure they are updating it. Without fresh content (like recent projects and current customer testimonials), traffic will begin to fall away and won’t return. It’s also a tell-tale sign that a Web site isn’t important to a company if a sale offer is posted past its deadline date or the site is still discussing upcoming building codes that went into effect over a year ago.
Step 5: Data capture is another important part of a Web site. It’s one of the single most important tools for capturing e-mail addresses, names, mailing addresses and phone numbers of potential clients. The best way to entice homeowners to hand over this information is to offer something in return. This can be done by an exclusive offer, sweepstakes, brochure or even a free estimate. Whatever data capture method used, it should not be buried on the site, be convoluted or ask too many questions. Just capture the basics in order to follow up later.
Step 6: Track the Web site traffic. A simple analytics program can be found for as little as $30 a year. Find out how many people are visiting the site, what they’re looking at and how long they’re staying. That way it is clear what is working and what needs to be fixed.
Step 7: Create a monthly e-newsletter. With e-mails gathered from data capture, a company has an audience of homeowners who are interested in remodeling their home and are now familiar with the company. An e-newsletter is an opportunity to discuss what is going on with housing locally (like new building codes), expand on hot topics as indicated through tracking the Web site traffic and display current projects. This promotes the company and sends traffic back to the Web site.
Step 8: Engage in some form of search engine optimization. This can be more crucial in larger, competitive markets. There are many companies offering SEO packages to domain name owners. These companies will make sure that key words and phrases drive traffic to a Web site, but be ready for the visitors and be prepared to spend some money. Some companies offer SEO packages at $2,500 a month for a year of service.
“SEO is only important if you make your Web site right,” explains Cory. “If you are using SEO to drive traffic to your site, but don’t have good content and data capture, visitors won’t translate into a sale. It’s like putting the cart before the horse. You’ll get an increase in traffic, but you’ll also get an increase of people bouncing right off of your site.”
In reality SEO can be done for no money by having a good site. If a Web site is properly made, the site will already be search engine optimized. Search engine spider programs will scan a site and pick up on key words and use that information when cataloging a company. That way search engines are working for a company without really trying.
Step 9: Make sure the Web site is properly indexed. Search engine indexing, or Web indexing, collects, deciphers and stores data to expedite fast and accurate information retrieval. One of the single most important places to index a site is the top tab. If the title tag just says “Home” instead of the company name and what it does, it becomes a missed opportunity. Every page of a site should contain a proper title tag.
Step 10: Consider paid click-through ads and search-word purchases. Buying search engine text ads that appear when a person searches for certain words can have a positive effect on the amount of people who visit a site. If a site does not automatically appear on the first page of a search, a purchased text ad will appear there. This ad will result in more recognition of a business and direct more click throughs.
Another purchase to consider is key word advertising. This will result in more Web site visitors, page views and click throughs by selecting and purchasing certain popular words relevant to the industry from a search engine firm.
When one of the purchased words is placed in the content on a variety of different sites that have contracted with the search firm, it appears in a different color and/or double underlined to draw the reader’s attention. Clicking on the word directs visitors to a company’s site.
Step 11: Use social networking to keep in touch with clients. Social networking sites like Twitter and Facebook can be used to promote, drive traffic to and inform clients about changes to a Web site. Social networking is an opportunity to talk about upcoming home shows and offer special deals. It can also be a place to share the things a company is doing in the community and promote the latest sale. Invite homeowners to join a network on the Web site through the e-newsletter and in other marketing materials.
Step 12: Create a blog. A blog becomes a great way to make a site interactive and effective for getting people to stay on a Web site. When talking about the local community in a blog, it tells homeowners that a remodeler knows what’s going on. All else being equal, consumers are more likely to buy from the remodeler presenting themselves as an expert on a product or service.
A blog can also be used to feed a Twitter account, which in turn can be used to feed a Facebook account. That way a company only has to publish once and then broadcast across all of its social networking tools. This can be very easy to do and very inexpensive.
“When blogging though, don’t focus on sale items or the fact that you now have Low-E glass because no one is going to pick up on that marketing message and buy,” says Cory. “The purpose is to create a social community surrounding your business. Use it to get the message out about who you are as a company. Show the community that you’re real people who love what they do. That you’re a family helping other families.”
Step 13: Be prepared to spend some money. Now that the digital marketing tools are in place, it’s time to spread the news by updating all forms of marketing. That means getting the Web address on every company marketing endeavor. This includes company signage, business cards, brochures, the on-hold phone message, door knockers, etc. Any ads should focus more on the site and less on the new countertops a company is offering. The goal is to drizzle the Web site address on a lot of little things to get it out there and drive traffic.
“No one cares what product you’re putting on their house,” adds Cory, “because they’re buying your company and the work that you do, not the product.”
Teaming up with like-minded local companies can push the Web site as well. By co-op marketing with a mortgage company or offering a free oil change with every estimate, these companies push customers to the remodeler while the co-op companies receive traffic from the remodeling site.
Step 14: Follow up with potential clients in a timely manner. Homeowners are searching companies in an instant online world. They want instant follow-up as well. If a potential client is actively seeking a home repair project, it’s important that they see a company is attentive to their needs. It can be imperative to also talk to them while they are in the mind set of moving forward with a project.
The bottom line
“Don’t wait; don’t put it off,” says Cory. “One company we work with waited a year to contact us about setting up a new Web site. They were getting less than 10 hits a day. After we launched their new site, they started getting 30 hits a day and three of those turned into projects the first week. The longer you wait, the more opportunity you’re letting get away.”
The more a Web site becomes a resource for people in a community to visit, the better off a company is. It doesn’t happen overnight and takes time to develop. Give reasons for homeowners to keep coming back with fresh content on the site. Just having a Web site is not enough. It will need to be nurtured and cared for, just like a remodeling business.
A direct link for this article can be found by clicking here
In recent news, Alaska has made plans to set up a modular building plant in South Dakota. Ktiv.com and AlaskaDispatch have confirmed that the plant will bring dozens of jobs to Vermilion, South Dakota.
VERMILLION, S.D. (KTIV) – (Click on link to view entire article)
Dozens of new jobs are coming to Vermillion, South Dakota. Builders Choice of Anchorage, Alaska is opening a plant that specialize in modular building construction. The buildings will be used for things like worksite housing, hotels and office facilities.
The company plans to have the Vermillion operation running by late this month, hiring 30 new workers initially. They plan to add another 20 to 30 jobs in the next year.
Workers interested in positions with Builders Choice can visit www.bcialaska.com and select the jobs tab to learn more about the available.
The MBICF was established for the purposes of advancing off-site non-residential building construction practices and technologies through research, education, and outreach to architects, engineers, contractors, universities, government agencies, and other for-profit and non-profit entities related to the construction industry. The foundation intends to provide scholarships to individuals with an interest and aptitude for modular construction as well as partnering with other organizations interested in improving construction efficiency and productivity.
“We are excited to have the opportunity through this foundation to educate the public on the many benefits of the modular construction process and how it can improve the overall efficiency and productivity of the construction industry,” said Tom Hardiman, Executive Director of MBI. “We feel this is a great opportunity for the modular construction industry as well as the building community as a whole.”
“We see the newly formed MBICF as playing an instrumental role in the advancement of our industry in general, and in particular, to the benefit of our Canadian membership,” said Laurie Robert, VP of NRB and Chair of the MBICF Board of Directors. “To achieve our goals and secure our future however, we will need the support of the Canadian membership both financially, and through active involvement with our Board and its Committees.”
To make a donation to the MBICF, please contact Wayne Glover at firstname.lastname@example.org or call 416-646-1600. For more information on the MBICF, visit www.modular.org/htmlPage.aspx?name=foundation.
Post 9/11 More Than 80 Modular Units Were Secured to Help With Recovery Efforts
The mobile office on display at the exhibition demonstrates how some relied on modular space after the terrorist attacks. In the weeks following 9/11, notes and mementoes were left on several of Williams Scotsman’s modular units by those who lost loved ones or felt compassion for the lost and those left behind. In addition to serving as memorial spaces, modular units also provided much-needed respite for rescue workers as well as counseling centers.
“As we reflect on this tragedy our country experienced 10 years ago, this exhibition honors all those who lost their lives and the rescue workers who put their lives on the line,” said Joseph Vecchiolla, senior vice president of US Field Operations for Williams Scotsman. “We are honored to be part of this important memorial.”
After the attacks, Williams Scotsman supplied modular space to various government agencies including: the Port Authority of New York/New Jersey, the Federal Emergency Management Agency, the American Red Cross and local police and fire departments. More than 10 years later, Williams Scotsman’s units are still on site at Ground Zero and remain part of the reconstruction efforts.
“The World Trade Center: Rescue, Recovery, Response” exhibition details the history of the World Trade Center, the September 11 attacks, the rescue efforts, the evidence recovery operation at the Fresh Kills facility, and the public response to the September 11th events. In addition to Williams Scotsman’s modular unit, the exhibition includes many objects, images, videos, and interactive stations documenting this tragic chapter in New York and America’s history.
For more information about the exhibition, visit http://www.nysm.nysed.gov/wtc/ .
About Williams Scotsman Williams Scotsman, an Algeco Scotsman company, offers space solutions for the construction, education, industrial, commercial/retail, healthcare, and government markets, with operations in the United States, Mexico, and Canada. Williams Scotsman serves customers’ modular space and storage needs through a network of nearly 100 locations throughout North America. In addition to its core leasing business, the company manages and develops permanent modular structures. For more information visit http://www.willscot.com .
Algeco Scotsman is a leading global business services provider focused on modular space and storage solutions. Operating as Williams Scotsman in North America, Algeco in Continental Europe and Elliott in the United Kingdom, the company manages a fleet of more than 300,000 units, with operations in Austria, Belgium, Canada, China, Czech Republic, Estonia, Finland, France, Germany, Hungary, Italy, Lithuania, Luxembourg, Mexico, Netherlands, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, United Arab Emirates, United Kingdom and United States. The company’s reputation is grounded in exceptional customer service, effective management of business operations, and consistent product innovation. Algeco Scotsman’s global presence combined with its local market expertise provides exemplary service tailored to meet the unique needs of customers throughout the world.
A full version of this article can be viewed by clicking here
The Ten If’s You Need to Know to Get Along at Work
- If it rings, put it on hold.
- If it clunks, call the repairman.
- If it whistles, ignore it.
- If it’s a friend, stop work and chat.
- If it’s the Boss, look busy.
- If it talks, take notes.
- If it’s handwritten, type it.
- if it’s typed, copy it.
- If it’s copied, file it.
- If it’s Friday, FORGET IT!!!
“I’m never going to work for that man again”
“Why, what did he say?”
It’s a recession when your neighbor loses his job; it’s a depression when you lose your own.
Two women were comparing notes on the difficulties of running a small business.
“I started a new practice last year,” the first one said. “I insist that each of my employees take at least a week off every three months.”
“Why in the world would you do that?” the other asked.
She responded, “It’s the best way I know of to learn which ones I can do without.”
The Pope has the best job in the world: he has one boss only, and even him he meets after his death.
Employee’s Ten Comandments
- If at first you don’t succeed, destroy all evidence that you tried.
- If you can’t get your work done in the first 24 hours, work nights.
- Experience is something you don’t get until just after you need it.
- For every action, there is an equal and opposite criticism.
- Keep your boss’s boss off your boss’s back.
- Success always occurs in private, and failure in full view.
- To steal ideas from one person is plagiarism; to steal from many is research.
- The sooner you fall behind, the more time you’ll have to catch up.
- Don’t be irreplaceable, if you can’t be replaced, you can’t be promoted.
- If you are good, you will be assigned all the work. If you are really good, you will get out of it.
Prevost Construction is dedicating this blog post to those who were lost in the tragedy of 9/11 ten years ago.
On August, 29, 2011 The Gazette published a response article in defense of modular buildings.
” Re: “Failing grade for trailers” (Gazette, Aug. 6).
The Gazette’s story on emergency classrooms in Haiti called into question the quality and durability of those modular classrooms.
The reporters cited issues such as “incredible heat, unsatisfactory sanitation facilities, lack of ventilation, leaks, mould and, in one case, high levels of formaldehyde,” as well as questioning whether they are, as billed, hurricane-proof.
In 2004, four hurricanes hit Florida, causing over $50 billion in property damage. What went underreported was the fact that 1,600 manufactured homes built to the 1994 wind standards of the U.S. Department of Housing and Urban Development were hit by those hurricanes.
How many were blown off their foundations? None.
How many were destroyed? Zero. Based on reading The Gazette’s story, would readers know that those classrooms, if properly installed, could withstand 140-mile-per-hour hurricane winds?
The story also said that the modular classrooms did not have running water and latrines. Imagine Haiti’s devastation. There are problems with infrastructure, transportation, shortages of materials and a host of other things.
Bathrooms in classrooms require hookups to sewer lines. There is no failure in design or construction if proper utility hookups were not done.
On the reported issues with air quality and mould: no air conditioning was evident in the photos, and it was not mentioned in the story. These modular units were probably designed to have air conditioning installed on site. Without air conditioning in a highly humid climate, mould could form. Blame nature, but not the builder or those who provided humanitarian relief.
Formaldehyde exists in most construction. It is found in building materials, resins and fabrics. It is also part of your body chemistry. Energy-efficient construction is “tighter,” so formaldehyde’s effects on the eyes in hot conditions are more acute. Air conditioning is a solution.
Can we believe that those involved wanted to do a bad job for Haitians? We do not know enough to cast blame on anyone or anything, other than the difficult conditions in Haiti.
Modular and pre-fab construction is used worldwide in commercial, office and residential housing. More than 20 million people in the U.S. and Canada live in factory-built homes.
Hundreds of thousands are employed by the industry and its suppliers. The article does an injustice to builders of manufactured and modular homes and those who dwell in them by using derogatory terms like “trailer.” The media should use proper terminology and avoid outdated stereotypes.
L.A. (Tony) Kovach Publisher, Manufactured Home Marketing Sales Management (MHMSM.com) Chicago
“What is the meaning of this?” the manager asked. “When you applied for the job, you told us you had 5 years’ experience. Now we discover this is the first job you’ve ever had.”